Growth marketing in Los Angeles
Search, ads and your website, reported on one page every Monday.
We bring search, paid media and a faster website together into one weekly scoreboard that shows what brought the leads in.
This week's scoreboard
Monday- What we tried
- What moved
- What we're pausing
Start with the offer, then the channels
We start with the offer, then line up search intent, creative and the page that closes the loop.
Reports are written in plain language, and each test is sized for a small business budget.
Two things we watch closely
How fast a test shows a result, and whether the ads still sound like you.
Tests with limits
Weekly experiments with guardrails: budget caps, negative keywords and landing pages that have to prove themselves.
Ads that sound like your business
Designers and media buyers work in the same thread, so headlines, visuals and forms tell one story.
Channels we run
Start with one. We still look at how it affects the others, so two channels aren't paying for the same click.
Search engine optimization
Technical fixes, structured content and local signals that build on each other instead of chasing algorithm rumors.
Paid search and social
Search and social ads with fresh creative, audience exclusions and landing tests tied to cost per qualified lead.
Website speed and conversion
Faster pages, clearer hero copy and forms that work on a phone, measured with real conversion events.
Landing pages that match the ads
Your ads are only as good as the page they land on. We pair copy, layout and measurement so you know which section earns the call.
The ad and the page say the same thing
Headlines repeat the promise in your ads, so visitors know they're in the right place.
Clear structure for people and search engines
Service pages, FAQs and structured data that make it obvious what you sell.
Tracking you can check
Form events, call tracking and short weekly notes. Each chart comes with a note on what to do next.
Five checks before we spend
What we look at before any of your budget goes into ads.
- 1
Unify the story across channels
We map how search, social and your site hand off to each other, so prospects never hear conflicting promises.
- 2
Name the first offer
One entry offer is named, priced and repeated everywhere a click can land.
- 3
Build friendly follow-up
Emails and texts that sound like your best salesperson, tested rather than templated.
- 4
Automate the routine questions
Chat answers the logistics, people handle the nuance, and what prospects ask feeds back into search terms.
- 5
One obvious next step per page
Buttons, headers and footers all point to the single action that pays for the media.
What the weekly report shows
Targets depend on your business. These four are on every report.
Qualified form fills
Not every lead, only the ones your team would call back.
Cost per qualified lead
Across search and social, side by side.
Experiments live
What's being tested this week, and when we'll call it.
Next actions
Every check-in ends with who does what by when.
What to expect after you sign
- Week 1: an audit of your ads, search and site, and call and form tracking set up.
- Week 2: three prioritized bets, agreed with you, and a 90-day plan.
- Weeks 3–4: the first experiments go live and your weekly scoreboard starts.
Get a plan for your first week
Tell us what a qualified lead looks like. We'll reply with three prioritized bets and a realistic timeline.